Open house guide

How to Use Virtual Tour QR Codes at Open Houses

Give visitors a simple way to reopen the property after they leave. A good QR sign says what the code opens, includes a readable fallback link, and is tested on the printed material.

By Houses360 · Reviewed

Practical Houses360 guide Written for real estate workflows, mobile viewing, and shareable property tours.

Choose the destination before designing the sign

For an open house, send the visitor to the published property tour rather than an account login or a general homepage. They should recognize the property immediately and be able to look around. Check the destination while signed out before ordering printed materials.

Houses360's tour editor provides a QR code in the Share tab. It encodes the short tour URL when available, otherwise the permanent ID URL. This is a link to the existing tour; it does not keep an archived, deleted, or restricted tour publicly available. Decide how long the tour should remain published after the event.

Download the Houses360 QR code

  1. Review and publish Check scenes, labels, details, and visibility, then publish the property tour. QR downloads are disabled while it is unpublished.
  2. Open the Share tab Find the QR code card and read the Encodes address under it.
  3. Choose a download format Use Download SVG for a vector file or Download PNG for a raster image. Check which format the printer or design tool accepts.
  4. Place it without cropping Keep the full square code and surrounding clear space. Avoid stretching it or placing artwork over its modules.
  5. Print a proof and scan Test the final printed size from the distance where a visitor will use it, then open the destination on more than one phone.

Sample sign wording visitors can understand

Use a short instruction that describes the destination. The following is reusable sample wording; replace the property reference and fallback address with the correct details.

Explore this home again after your visit. Scan for the room-by-room 360 tour. Prefer a link? Open the property tour address printed below.

Place the property name or address near the code and print the actual short or permanent URL below it. Avoid promises such as guaranteed access to pricing updates unless that information is kept current on the destination.

Choose placement and size by testing

A sign by a takeaway brochure or exit can be easier to notice than a code hidden inside a dense flyer. Keep it away from glare, curved surfaces, and places where people must stand in a walkway to scan. Follow the event's normal signage requirements.

There is no one print size that works for every viewing distance, code density, camera, and material. Use high contrast, preserve clear space, and test a proof at the actual distance and lighting. SVG remains sharp when scaled; PNG needs adequate pixel dimensions for the final print. A code that scans on your screen still needs a paper test.

Material Useful placement Test to perform
Takeaway sheet Beside a short tour instruction and fallback URL. Scan after printing at actual size.
Table sign A flat, readable face without glare. Scan from where a visitor naturally stands.
Property website Use a clickable tour link as well. Open the link on the same phone that displays the page.
Outdoor sign Position approved for the property and event. Test at the real distance, angle, and daylight conditions.

Make follow-up useful and voluntary

A visitor may simply want to remember the room layout. Let them explore before deciding whether to ask a question. Where enabled, the branded public tour can provide an inquiry route. Do not describe a QR scan as an identified buyer or assume a visitor has consented to follow-up.

Paid Houses360 plans include tour analytics at review; the Free plan does not. Ordinary tour traffic is not proof that a particular printed sign produced the visit, and repeated views are not automatically unique interested buyers. Keep a simple event log of materials used and actual inquiries received, then compare only what you can substantiate.

Run the final open house check

  • The printed code opens the correct property while signed out.
  • The scene route and property information are ready for visitors.
  • The code scans on at least two phones from the intended distance.
  • A readable fallback URL appears below the code.
  • Someone is responsible for keeping the destination current after the event.
FAQ

Common questions

SVG is a vector format that scales without raster blur. PNG is useful when a design tool requires an image file. Use the format your printer accepts and test the actual printed result.

No. A code opens a URL. Tour views or analytics do not by themselves identify a visitor; an actual inquiry is a separate action.

A printed code cannot make an archived tour publicly available. Check the destination and publication state for as long as the printed material is in use.
Build the tour

Turn your 360 photos into a shareable property link.

Use Houses360 to upload scenes, organize rooms, preview the tour, and share it when the listing is ready.